I was approached by Rapha and asked to create a series of clean and clear product animations for the launch of their new cycling shoes, CLASSIC and EXPLORE.
The films present all the features of the new shoes along side the footage of the cyclists wearing the full Rapha gear that were filmed in beautiful outdoor locations in Australia and the US.
Director - Oliver Duggan
Art direction - BCMH
3D design and animation - Peter Tomaszewicz
Videographers - George Marshall, Samuel Craven
Edit - Ross Hallard at Trim, Jevgeni Repponen,
Grade - Jevgeni Reponnen
Copy - Oliver Duggan
Music - Jack Sedgwick at wave studios
Brand project manager - Anna McLeod