RAPHA

 
 
 
 

I was approached by Rapha and asked to create a series of clean and clear product animations for the launch of their new cycling shoes, CLASSIC and EXPLORE. 

The films present all the features of the new shoes along side the footage of the cyclists wearing the full Rapha gear that were filmed in beautiful outdoor locations in Australia and the US.

 
 
 

Credits

Director - Oliver Duggan
Art direction - BCMH
3D design and animation - Peter Tomaszewicz
Videographers - George Marshall, Samuel Craven
Edit - Ross Hallard at Trim, Jevgeni Repponen,
Grade - Jevgeni Reponnen
Copy - Oliver Duggan
Music - Jack Sedgwick at wave studios
Brand project manager - Anna McLeod

 
 
 

Classic shoe

 
 
 
classic doubble wall copy.png
 
 
 
classic carbon footplate copy.png
 
 
classic sole groves rotate.png
 
 
Untitled1.gif
 
 
IG story_00009.png
 
IG story_00000.png
 
 

EXPLORE SHOE

 
carbon footplate copy.png
 
 
 
explore shoe build copy.png
 
 
Untitled2.gif
 
 
 
toe bend copy.png
 
 
 
melt sole trails copy.png
 
 
IG story_00003.png