PULL&BEAR | Black Friday

2022

We were approached by Pull&Bear to great some visuals for their 2023 Black Friday campaign which was screened in their stores worldwide and shared through their social media channels.

The idea was that we would travel through a dark environment and used a colour palette that would give the impression of being under black light.

All products are tinted in a blue and purple hue but the essence is kept real and the background is filled with abstract shapes that are floating in the air.