FILA KIDS.

We partnered with FILA Kids China to launch their new children's shoe.

The shoe design was influenced by the vibrant colors and geometric patterns of the Memphis Art Movement. As a 3D motion design studio, our goal was to create an engaging animation showcasing this art movement.

The animation featured the shoes as the main characters, exploring a playful Memphis-inspired playground. This journey led viewers to the reveal of Visual Dive.

In addition, we had the opportunity to create a custom shoe that exemplifies the principles of the Memphis art movement. Using a unique color palette and geometric shapes, we aimed to show the distinctive characteristics and aesthetics of this influential art movement.

Client: FILA Kids China

Creative Direction: TOMASZEWICZ studio

Design and Production: TOMASZEWICZ studio

Sound Design: Jürgen Branz

Shoe 3D Modeling: Marek Kurpios

Agency: V Collective